In a bid to tackle Europe’s growing obesity problem, Brussels has warned food companies to stop advertising junk food to children. Either the industry applies self-regulation or faces legislation, says the EU.
Over the past months, the European Commission has been debating possible self-regulatory measures within the food industry to curb what is rapidly becoming an alarming obesity problem among the bloc’s children.
Markos Kyprianou, the EU Commissioner for Health and Consumer Affairs warned makers of junk food – those products high in sugar, salt or fat content — that unless they agree to voluntary reductions in advertising to children and clear labeling of their products, the EU executive is prepared to force them into it with stiff new regulations.
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