The most recent Zogby poll shows deeper trouble for President George W. Bush beyond just the horserace. Mr. Bush has fallen in key areas while Senator John Kerry has shored up numerous constituencies in his base. The Bush team’s attempted outreach to base Democratic and swing constituency has shown to be a failure thus far, limiting his potential growth in the electorate.
The most important group in this election now is the undecideds and Mr. Bush’s standing among them is weak. He is generally well liked among the undecideds, having a strong favorability (56%), but his job performance is another story. Only 32% approve of Bush’s job in office and only 31% believe the country is headed in the right direction. The undecideds are not yet sold on Mr. Kerry, with only 49% having a favorable opinion of him. But Mr. Kerry can still sell his message to them: over a quarter (28%) are either not familiar enough or are not sure of their opinion yet. These undecided voters are generally dissatisfied with the President, but are still not acquainted enough with the Senator from Massachusetts to support him.