(Hindustan Times, India) — The political split in the US over outsourcing notwithstanding, till very recently the fund-raising and vote-seeking campaign for the Republican Party was done partly out of India. And this was handled by two call centres located in our own friendly neighbourhood in Noida and Gurgaon.
For 14 months between May 16, 2002 and July 22, 2003, HCL BPO Services — the 100 per cent-owned subsidiary of Shiv Nadar-promoted HCL Technologies — had some 125 agents working in seven teams soliciting financial contributions for the Republican Party. US presidential elections are slated for November 2004.
The mandate for the teams was to mobilise support for President George W. Bush and solicit political contributions ranging between $5 and $3,000 from lakhs of registered Republican voters. The voters’ database was provided by the Republican National Committee (RNC), the party’s premier political organisation.
The target for the team was to get a pledge of $400 per day. Going by conservative estimates, at least funds worth $10 million were committed for President Bush through the BPO centres in India.